A few days ago, when the European Cup in full swing, CBS (CBS) news from the “Super Bowl” advertising has been sold to 80% next year, every 30 seconds ad price is a record $ 3.8 million, which means this company has six months ahead of the $ 200 000 000 advertising revenue in the bag, In contrast, the total amount of the sponsorship of the dozens of games in the European Cup, but more than 700 million euros, NBA Finals television advertising price is just $ 1 million in one minute. ” Super Bowl have no doubt won “the most valuable game.
After the end of the Beijing Olympic Games, there are a lot of media asked how much money we make, the final financial report is a surplus of $ 25 million, then a look Tingduo, but compared with the figures above do not know how much shabby earn However, why is the world’s top Games NFL? Steve Jobs said in his autobiography: “We do not meet the demand, but to create demand.” Apple’s products are popular in the world, other manufacturers are always imitated, but can not go beyond, NFL is also true.
Before Apple, NFL In doing so, in 1967, the NFL’s final date set each year winter by the end of January or early February, which is one of the other sports organizations as the time period of the game restricted area, and the “Super Bowl “A decision outcome, and basketball, baseball” Series Final “compared to the irritation and ornamental unparalleled. A big fan of spending thousands of dollars, against the wind trek to the stadium to watch the game, more fans at home and sipped wine and gourmet Super Bowl, fashion and tradition, to establish this connection, after 40 years of development, the “Super Bowl” has become a sports and entertainment complex, the majority of Americans, this day, whether it is not a fan of squatting in front of the TV, because it was suitable for their content, a prettily Chinese female friends told me: “I think super bowl is the want ads. ”
Each year to numerous show business stars of the “Super Bowl” on the stage, not everyone can realize their dreams, the diva of all kinds of stars in here is not the Spirit, Madonna in the midfield before the performance of this year’s “Super Bowl” and accept interview, said “Although the dream, but a little nervous, vertical and horizontal pop music for decades what her scenes never seen even a little nervous, you know, appearance fees of $ five million Madonna zero worth to get a Super Bowl performance opportunities, Why, because only the “Super Bowl” can provide a unique show of all Americans, but not others, to promote the good image of the famed United States, singing smashed their own clean up. 2004, Janet Jackson – an honest entertainer to a ‘chest a “damage the image, and later apologize mouthful, so far are the stain on the resume, although the broadcast company FCC (Federal Communications Commission) a fine of tens of million, but the coming year the “Super Bowl” is still hot, this is the brand value.
Carol – Quigley, why the annual revenues of over 9 billion U.S. dollars in the NFL is still a big step, you can reference the historian of civilization to judge explained: civilization has been able to develop, because it has an expansion tool, it will be a surplus built up, and put into constructive innovation. NFL never to spare no effort in technological innovation and ideas creation, We are today a common arena communication system, electronic Eagle Eye, playback of the big screen from rugby, so that participants and spectators are fully integrated into the match, put into use in the last two years Dallas and New York two stadium is proof that cost more than $ 1 billion, especially in the outskirts of Dallas Cowboys stadium, the world’s largest two outdoor LCD screen, with an area up to more than 2.3 thousand square meters, and venues to provide viewers with 3D glasses, the concept of race to become the visual enjoyment, of course, the NFL’s return on investment is also expensive, averaging fares at least $ 100, several times of the other sports.
NFL there is an initiative, each party coach during the match, two challenges to the referee the opportunity to ensure the game as much as possible a fair and impartial, like football and basketball in numerous controversial penalty, basic does not happen in the NFL stadium, each when the referee watch the playback in the coach’s challenge, the venue waiting for the judgment is silent, this is the most happy moment of the broadcasters, has long been ready ads to put out, which the audience dare walked too will make money! In order to ensure the healthy functioning of the Union, the NFL launched the first hard salary cap, so that each team has enough money to arrange the lineup, but also to avoid the possibility of a dominant. Which ranked in the value of last year’s world of professional sports clubs, 32 teams in the NFL all the list to the Dallas Cowboys worth $ 1.8 billion, the lowest team value of eight hundred million U.S. dollars, we have the money, the economy in order active, compared to the MLB baseball and NBA basketball selected for the team are very few, the world’s soccer giant who add up to only 10 a few teams, Comrade Xiaoping’s “first to the rich” theory , NFL undoubtedly already in an advanced stage.
NFL and the Super Bowl has gone beyond sports, as the social traditions and cultural phenomena, most of the season tickets came out to be robbed of light, and the Americans in the Sun pull a family and I to see the game to spend no small Some statistics, even the tickets with eating and drinking in a down to 400-500 dollars. Even so, not all the fanatical fans can get tickets, season tickets eligible for need Cha Hukou, if your grandfather we team irons, no problem, give priority to sell your season tickets, if you had just arrived, or efforts when season tickets second generation “of his father, and your powder this team, do you want to follow in the end, money money, a strong contributor, or affect their future does not say, but also future generations lose at the starting line. The problem is very serious, very angry children and grandchildren, which can be incredible!
Xue Yong, a famous scholar, told me that almost any NFL game is a ticket is hard to Boston where he taught Suffolk University from the Patriots far, but he lived in the United States over the years, unable to do so to see an NFL game, his students are not lucky, we propose to gift his ticket, he wrote the articles of the NFL and American culture, he readily accepted, and that if they can use tickets as the reward of the students academic performance, the effect much better than other material rewards, it seems that the NFL has gained in value this league does not make money until strange.
The NFL has been four years in a row successfully organized the London Bowl-the-spot audience full, very big surprise this year is to arrange for the two London race to feed hungry fans. Football in the North American continent after decades of evolution, a whole century before 1912 was formally born; 1823 rugby football separation of at least influence in the world has been far lost to football, rugby already one of the Olympic family, but American football to win the hearts and market influence is to the worldwide proliferation of a crowd pleaser with its bravery and team, Obama met a month ago, “the Super Bowl champion New York speech when the Giants also applicable in the NFL as a whole: “you special not only because of your achievements, but also because of your efforts.”
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